BRIEF

We were approached to produce a series of promotional comemercials to assist in the launch of a brand new app, TOOLI.

The app was seperated into two categories, tradespeople and suppliers. Our brief was to create a brand commercial for both categories that gave a clear explanation of the app and how it would benefit them.

Our aim was engage the audience through humour, explaining the pros of the app whilst keeping a light-hearted tone throughout.

IDEA + EXECUTION

The first video was aimed at tradespeople and we followed the inspiration of ‘Dollar Shave Club’, following a charismatic yet haphazard host as he leads us through the benefits of the app. This involved a lot of preparation and a gimbal system in allowing us to move the camera smoothly and accurately throughout the piece while maintaining that entertainment factor and audio quality.

Next, we created a video for the suppliers of the app which is designed to sign them on. This reached out and played with the frustrations of this market having one of our longest ever shots of an actor repeatedly getting rejected on the phone. We also employed split screen technology to juxtapose life with and without the app.