Project Description

The PayAsUGym app allows its members to exercise at thousands of gyms across the UK!

Brief Red Pencil Productions Preston

We were brought in to co-produce, shoot and organise the production for a online commercial for PayAsUGym. The app is a simple concet, simply sign up to the membership and have free reign at thousands of gyms across the UK.

PayAsUGym needed a video that would make the brand stand out, grab the viewer’s attention and ultimately, increase the number of sign-ups. Our task was to produce a sleek commerical that could creatively sell this brand to viewers within 30 seconds.

Production Red Pencil Productions Preston

The idea was to show just how close you could be to a potential gym, no matter where you were or what you were doing. Whether you were in the office or relaxing at home, there is a gym near you to keep you going!

The shoot consisted of two shooting dates. One of these was a contingency dates, as, although shoots are storyboarded and shot listed, there may still be times during the post-production stage that additional shots could really help complete the commercial. There was a possibility that the commercial could be broadcast so we used an ARRI Alexa with Kowa Anamorphic’s lenses, allowing for a high quality, cinematic image. Finally, we worked with CHEAT colouring in London to give the image that final touch.

Results Red Pencil Productions Preston

As a result from positive feedback undertaken by the client, the commercial was released as national television commercial in 2017. The commercial also recieved over 860,000 views on YouTube. FInally, the commercial was to be broadcasted for 6 months, but due to the impact it has made, the TV Commercial continues to be broadcasted on major television networks.

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PayAsUGym Commerical Video Red Pencil Productions
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Red Pencil Productions - Joe McDonald - PayAsUGym

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