The idea was to show just how close you could be to a potential gym, no matter where you were or what you were doing. Whether you were in the office or relaxing at home, there is a gym near you to keep you going!
The shoot consisted of two shooting dates. One of these was a contingency dates, as, although shoots are storyboarded and shot listed, there may still be times during the post-production stage that additional shots could really help complete the commercial. There was a possibility that the commercial could be broadcast so we used an ARRI Alexa with Kowa Anamorphic’s lenses, allowing for a high quality, cinematic image. Finally, we worked with CHEAT colouring in London to give the image that final touch.