We were brought in to co-produce, shoot and organise the production for a online commercial for PayAsUGym. The app is a simple concept, simply sign up to the membership and have free reign at thousands of gyms across the UK.

PayAsUGym needed a video that would make the brand stand out, grab the viewer’s attention and ultimately, increase the number of sign-ups. Our task was to produce a sleek commerical that could creatively sell this brand to viewers within 30 seconds.

The idea was to show just how close you could be to a potential gym, no matter where you were or what you were doing. Whether you were in the office or relaxing at home, there is a gym near you to keep you going!

The shoot consisted of two shooting dates. One of these was a contingency dates, as, although shoots are storyboarded and shot listed, there may still be times during the post-production stage that additional shots could really help complete the commercial. There was a possibility that the commercial could be broadcast so we used an ARRI Alexa with Kowa Anamorphic’s lenses, allowing for a high quality, cinematic image. Finally, we worked with CHEAT colouring in London to give the image that final touch.