BRIEF

We commissioned to play a part in Sainsbury’s Home Insurance campaign.

Aimed for social media, we were given a brief to produce a series of comical and exaggerated video of how far people will go before purchasing home/contents insurance.

Due to this being a social media campaign, all videos were to be shot and exported on a 9:16 aspect ratio, which is the opposite of standard video. The reason for this is because most people will watch social media videos on their phones, which is of that 9:16 ratio. This style of filmmaking continues to grow for businesses with a strong online presence.

IDEA + EXECUTION

We produced several scenarios that we felt fitted the brief, one of which included insurance for objects outside of your home. Each video lasted 15 seconds in duration as length of videos play a vital role in the engagement of a mobile/online viewer. The videos had to be short, sweet but effective.

For our ideas, we wanted to create a piece that would require attention for the full 15 seconds. The way we achieved this was by creating intrigue through a series of close-ups, before revealing the scenario. This is a style used within feature films and commercials. Intrigue is a very powerful emotion, and one often used to pull the audience through the film.