rLoop is the first engineering organisation on the Blockchain. They are the fearless, the designers, the inventors, the game changers, they are leading the race for the Hyperloop.

We reuinted with wonderful marketing agency Bird, to produce and edit an exciting, fresh and energetic promotional video for rLoop. The aim of the video was to, not only tell the World about the amazing initiatives rLoop are pioneering, but to also raise brand awareness and excite potential investors.

This videos is to play a vital role in showing investors how their money will be spent. The video needed to excite investors enough to offer substantial funds.

Production Red Pencil Productions Preston

Our role in this production was to use exisiting footage to re-create and refresh rLoop’s branding. Due to the brand still being in it’s beginner stages, our first priority was to sit down with the agency and get a strong understanding about rLoop, it’s members, it’s plans and it’s core values.

From there our creative director went away to create a story arc, going through the footage provided and identifying what additional footage would be needed through stock. He worked with Rachel at Bird and Helen from HSW Media to write a cinematic and emotionally driven script. The script would be the spine pulling all the images together. Once a story had been created and the script signed off, we then created the final version you see below.

The finished piece is now being used to attract the attention of multiple investors from all over the World, whilst also currently being hosted on rLoop’s brand new website.

The film received amazing feedback from the rLoop team, who are proud to allow this video to play a leading role in pitching their vision and their brand to raise substantial funds. rLoop continue to raise the bar of innovation and have made huge steps towards achieving the hyperloop.