Our role in this production was to use exisiting footage to re-create and refresh rLoop’s branding. Due to the brand still being in it’s beginner stages, our first priority was to sit down with the agency and get a strong understanding about rLoop, it’s members, it’s plans and it’s core values.
From there our creative director went away to create a story arc, going through the footage provided and identifying what additional footage would be needed through stock. He worked with Rachel at Bird and Helen from HSW Media to write a cinematic and emotionally driven script. The script would be the spine pulling all the images together. Once a story had been created and the script signed off, we then created the final version you see below.