Project Description

Principal Insurance is a fast-growing specialist insurance group currently offering an extensive range of motorcycle, scooter, van, trade, classic car and modified car insurance policies.

Brief Red Pencil Productions Preston

We were approached by Principal Insurance to produce engaging video content for their exhibition stand at the NEC, Birmingham. Motorcycle Live is the UK’s largest exhibition bike show, so Principal wanted video that would entice visitors, sell their products and showcase their brand.

The content, lasting 15 minutes, needed to be looped throughout the day for a week.

Production Red Pencil Productions Preston

We produced a vareity of content, edited together in a 15 minute loop. We worked with Principal to compile a series of segments that would be transitioned together in the final edit.

This included trivia, ‘meet the team’, product promos and testimonials amongst sleek and cinematic styled footage of their branded motorbike and talent.

Results Red Pencil Productions Preston

The 15 minute video was showcased at the largest Motorcycle exbo in the UK, Motorcycle Live.

The video is looking absolutely brilliant. I’m really happy with how it looks on the stand, as are the directors and Steven, so great job. The video has been getting a lot of praise.

Will Ellis • Principal Insurance

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