Project Description

We were approached by Principal Insurance to produce engaging video content for their exhibition stand at the NEC, Birmingham. Motorcycle Live is the UK’s largest exhibition bike show, so Principal wanted video that would entice visitors, sell their products and showcase their brand.
We produced a variety of content, edited together in a 15 minute loop. We worked with Principal to compile a series of segments that would be transitioned together in the final edit.

The segments included:

  • Cinematic cutaways of the Principal Insurance Bike
  • Trivia section
  • Meet the Principal Team
  • Animated Product videos
  • Cutaways of the Principal Promo Girls
  • Sponsorship videos
  • Social Media snippets

  • The 15 minute video was showcased at the largest Motorcycle expo in the UK, Motorcycle Live.

The video is looking absolutely brilliant. I’m really happy with how it looks on the stand, as are the directors and Steven, so great job. The video has been getting a lot of praise.

Will Ellis • Principal Insurance

Principal Insurance Screen 2
Principal Insurance Screen 1