The Duke of Lancaster Regiment wanted to run a new campaign centred around video that would be bespoke to their regiment. Once our consultation meeting was held, we created a series of ideas to pitch back to the regiment, all looking at various aspects of recruitment and the Army.

We worked closely with the marketing team to create a solid series of videos that would play a vital role in their recruitment drive. Our Creative Director then created a script, a shot list and a style that would perfectly represent the Army and the DOLR (Duke of Lancaster Regiment) and create excitement and engagement with viewers. We wanted to showcase the journey of being a Kingsman and create a series of videos that feel very real, modern and sleek, targetted towards a younger audience.

We brought in a skeleton crew and shot at the Chester barracks over four days. Beforehand we had a shot list and our artboard prepared and to keep us on track, however, we also wanted to keep the realism of the piece and to go in with an open mind. A selection of soldiers was available throughout the week, allowing us to create realistic training situations.

We worked alongside the DOLR marketing team to ensure that every shot and every action was a true reflection of the situations. It was the job of the marketing team to organise anything we may have needed from weapons to soldiers, whilst also ensuring that locations were prepared for the scheduled time.

We captured more footage than needed in order to plan for future social media content, saving costs for future projects. We made it our duty to be adaptable and efficient throughout the shoot, allowing for the marketing team to suggest additional locations and situations. Due to the nature of the shoot, scheduling and crew efficiency was key, to which we are extremely proud to have accommodated this.