Project Description

Aldermore is a specialist lending and savings bank offering products to SME’s, homeowners, landlords and individuals.

Brief Red Pencil Productions Preston

We were approached by Delineo Marketing Agency to produce a series of online promotional films for Aldermore’s new campaign, ‘The Can Do Bank’. The idea was to have a 3-Doodler pen help explain the multiple services that Aldemore offer.

We worked alongside the Delineo team who drafted a storyboard for each video whilst we provided ideas and advice on the best way to execute the brief.

Production Red Pencil Productions Preston

Delineo wanted to explain Aldermore’s various services using a 3-Doodler pen, literally lifting Aldermore’s ideas of the page. It was a new challenge for us as we had not worked with the 3-D pen before, so it required some clever cinematic tricks.

We shot the series over two days in a Manchester photography studio, editing/colouring daily rushes on set to give everyone a better understanding on how the final films will look.

Results Red Pencil Productions Preston
  • The campaign was a big success, being nominated for the Prolific North Awards 2017.
  • Over 260,000 combined online video views.
  • Delivered a 30% YOY increase in sales.
  • Produced 415 direct and assisted account opens.
Watch Film Red Pencil Productions Preston
Red Pencil Productions Scrap Book Logo
Aldermore Storyboard
Ant-and-Grace Red Pencil Productions
BTS Aldermore

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