Project Description
National Care Group is a leading provider of support and care services to vulnerable adults throughout the UK.
The team at NCG wanted a video to showcase how they operate as a business. Originally, the video was to focus on the facilities and the staff, however, after a no-charge development meeting with them, we felt that focussing on the adults they care for would showcase NCG’s values perfectly.
The staff at NCG have a strong passion for care and believe that those who need help should still be able to live their lives, so we wanted to drive that message home through this video, focussing on the emotional impact NCG have had on those people.
Our first task was to establish whom would feature in the video. We wanted to use real people under NCG’s care to create that emotional impact and truly represent NCG as a company that cares.
Once we had our participants, we wrote a short script based on their life experiences, hobbies and care that they recieve, before moving into the production. We shot at multiple locations throughout Lancashire to represent the freedom our participants have as well as the expansion of the NCG brand. Each shot was purposely lit and directed in a documentary style accompanied by an emotionally driven track aimed to build pride and motivation.
Since being produced, this film has played a vital role in consultations for prospective clients. The video is part of the meeting process in which families and decision makers before being given a tour of accomidation and meeting staff. The video is used to showcase the experience and impact NCG have on the people they help, whilst also building a positive feeling before progressing with the rest of the meeting.
The video has also found it’s home in the ‘About Us’ section on the National Care Group website. Social media cutdowns have also been produced for when NCG’s social media platforms are created.
HEAD OVER TO OUR CONTACT FORM FOR YOUR NO-CHARGE DEVELOPMENT MEETING.
