Hopefully, you have seen the PayAsUGym commercial that has been airing since early January and will continue to air until the end of March. We are very proud to have our work aired to millions around the nation but more than that we are extremely happy to prove our claims and realise our core goal.
Since we set out our aim was always to ‘bring TV quality quality to the web video marketplace’. As online budgets grow and the online space becomes ever more competitive we believe that high-quality video commercials and promos are the most important marketing and advertising tool there is. Standing out and proving your quality is often the aim of a video commercial as these are what, fundamentally, lead to more sales.
“Quality reflects Quality.” This is our motto when it comes to producing a video.
Red Pencil Productions - 62% of consumers are more likely to have a negative perception of a brand that published a poor quality Video
If you have a great quality service or product, a great quality business, you have to prove that quality runs deep and throughout your entire organisation to all of your customers. Put simply, a video represents you publicly to the public. A cheap, poor quality video tells people that you are cheap and prepared to settle for sub-standard results. A great video shows that you care about how people see you, prepared to invest in your company, expect high results and can recognise quality and its purpose.

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So, what do we mean by quality?

We aren’t just talking about resolution on our camera, most people have a 4K phone in their pocket, with some thought and consideration anybody can produce a somewhat decent looking image. The true quality comes from the creativity and considerations that go into the video, scripting that has been trained and practiced over years of producing video and learning from every single one. Quality is something that stands out, no more sitting in front of a desk talking to camera. The list goes on…
To find out how we can differentiate you and your business click here to book a free consultation.

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