We have always incorporated motion graphics and animation into our videos as we believe they can be an excellent way to get a message across in an interesting and entertaining way, given the right circumstance. BIRD approached us based on our quality of service in live action and the motion graphics that we have created in the past and they asked us to create a full length motion graphics animation alongside their branding for Wigan and Leigh college.

We received the script and several assets including brand guidelines from BIRD and in collaboration with them we created each separate segment of the video to story boards that we had decided on and had approved by the college. Once BIRD, the college and ourselves were happy with each segment we added them together, added music and recorded a professional voiceover.

Both BIRD and Wigan were very happy with the video and we are looking forward to see how it performs in encouraging students to enrol this coming term.