We were approached to produce an exciting promotional film for Kool Innovation’s transparent cooler. The challenge with this was to produce a film that really showed off the “wow factor” of the fridge on screen. The idea behind this was that the fridge is another step forward in the future of advertising. This became our concept line.

The video represents the fridge standing over the promotional products of today, with the only light source coming from its transparent screen. With a clever, Hollywood styled voice over and bespoke suspenseful music, the promotional film created a lot of excitement amongst its audiences and became a stand out video at the product convention in which it was showcased. We were inspired by films such as ‘Inception’ and ‘The Dark Knight’ to produce a tense, but powerful corporate film.